Helping Food Businesses Succeed with Data-Driven Strategy
Success in entrepreneurship starts with you!
You are absolutely the key difference between succeeding and not. However, the right support behind you makes all the difference.
I craft compelling stories that show why your product fits the market—and how it can thrive. With 25+ years in the food industry, I offer:
✅ Market Research – Turning trends, market, competitor, and category insights into clear strategies.
✅ Customer Insights – Understanding customer and consumer behaviour to shape your brand and commercial approach.
✅ Strategic Advising – Helping food businesses and retailers make informed, high-impact decisions, ensuring their margin and cash flows are at the forefront of all decisions.
✅ Brand Development – Defining your value proposition and brand identity.
✅ Practical Support – Advice on trading standards, packaging, pricing, exports, plus buyer network feedback.
I believe in primary customer research and always recommend it—but I know budgets can be tight and you need transparency. That’s why I offer three very competitive fixed-price packages for start-ups—Foundation, Deep Dive, Grow.
I can also create a payment plan and do something bespoke for you- just ask:)
Explore
£250 (1 day)
Kickstart your brand with a solid foundation.
Light touch review of your category from robust sources such as Mintel, Statista and Kantar.
1. 📞 Client Kickoff Call
✅ Understand your product, vision, and business goals.
2. 🎯Market Insights (2 page infographic).
A snapshot of your market, competitors, and customers, using premium insights from sources including Mintel, Statista, Kantar, The Grocer.
📊Customer Snapshot – Who buys in your category? Where do they shop? Broad habits and motivations.
📈Category Growth & Trends – Market size, shifts, and 2-3 key growth opportunities.
🔍 Competitive Insights – High-level positioning of 2-3 key competitors (not a full analysis).
3. 📋Launch Checklist
A clear, actionable roadmap to guide your brand launch.
4. 📞30-Minute Findings Session
A focused discussion to walk you through the insights and map out your next steps.
Recommended Add-On
🎤 Impactful Presentation – Transform your infographic report into a visually engaging deck with your branding. (£150)
Immerse
£2,500 (3-4 weeks*)
Unlock a comprehensive, data-driven strategy.
Unlock a deeper, data-driven strategy, using robust sources, validated with customer feedback.
1. 📞 Client Kickoff Call
✅ Understand your product, vision, and business goals, including reviewing your financial plan and business plan.
2. 🧠 In-Depth Market Insights & Research Report
A complete analysis using premium sources (Mintel, Statista, Kantar, The Grocer, and buyer feedback).
📊 Customer Behaviour & Attitudes – In-depth understanding of who buys your product, their motivations, and needs.
📈 Category Growth & Trends – In-depth analysis of market shifts and opportunities.
🛒 Retailer performance - Insights into retailer performance relevant to your brand, helping to identify key retailers, their sales potential, and how your product could fit into their strategy.
🔍 Competitive Analysis – Detailed benchmarking of 6+ competitors (pricing, positioning, differentiation).
3. 📋Launch Checklist
A clear, actionable roadmap to guide your brand launch.
4. 🗣 30-Minute Strategy Session
✅ A focused session to discuss findings, answer questions, and outline next steps.
Recommended Add-Ons
📋 Customer Survey (£1,250) – Validate your assumptions with bespoke survey responses on customer behaviour and attitudes. Questions tailored to your brand. (Pure cost of agency – no additional charge for my analysis).
🎤 Interviews/ or Focus Group (Price varies based on whether face to face or online, location etc. Please ask) – Highly recommended for in-depth research on brand perception and customer motivations.
📄Business plan/financial plan: (price varies as many people are at different levels or development so pricing varies).
* I'll provide a more specific timescale once we discuss your needs and requirements.
Transform
£5,000 (6-8 weeks*)
Realise your brand’s full potential.
Elevate your brand to the next level with a complete, actionable strategy that aligns your brand vision with market insights, customer needs, and retail opportunities. (Requires the completion of the Immerse package (including recommended add ons)).
1.📄Build Business Model canvas incorporating commercials, logistics and identification of key partners as well as:
2.📊Customer Segmentation & Persona Development
Tailor your marketing strategy by creating customer personas based on validated insights.
3.🎯Value Proposition Development
Craft a compelling value proposition that resonates with your target audience and drives business results.
4.🌟Brand Proposition Development
Build your brand identity with a clear set of values- will be the basis of your marketing plan.
5.📊 Brand Positioning Framework
A clear visual representation of where your brand stands in the competitive landscape.
6.🏬 Retailer Insights
Understand key retailer dynamics, opportunities, and potential barriers, based on your brand strategy, their strategy, their range and their customer demographics.
7. 🛍 Exclusive Buyer Feedback
Receive insights from my retail buyer panel on your product concept and positioning.
8.🚀Marketing strategy
Simple actionable insights on marketing and customer acquisition.
9.📅 Stakeholder Presentation
An impactful and visually engaging executive summary of findings, strategic recommendations, and a visual breakdown of your brand positioning utilising your branding.
10.📞 60-Minute Strategy Session
A deep dive into your findings, strategy, and roadmap, ensuring clarity for the next steps.
Recommended Add-Ons:
🏬 Store Intercepts & Recommendations
(£3,000)
Once launched, multiple days conducting in-store observations and intercepts to test concepts or evaluate customer responses to your product.
* I'll provide a more specific timescale once we discuss your needs and requirements.