Welcome to The Bear Truth
Why work with me?
About Me
I’m passionate about helping food start-ups tell their brand story. I’m straightforward, real, and clear—no gimmicks, just actionable insights to help you grow with confidence. Sometimes, that means being honest, but I believe in transparency, so you’ll always know exactly what you’re getting. My goal is to provide actionable, commercial and strategic insights that help you grow your business with confidence.
My Experience
I’ve held senior roles at Sainsbury’s, Kerry Foods (where I managed key accounts with Asda and Morrisons), John Lewis, and Waitrose, leading high-impact projects in Commercial, Customer Insight, and Marketing. These roles allowed me to influence strategic change at board level, and you can still see the impact of that work in stores today.
I’ve also taken my own food startup—four product variants—into national supermarket listings with Morrisons and Waitrose, so I know firsthand the challenges and rewards of starting and scaling a food business.
As a high-growth business adviser for the government, I’ve been privileged to support numerous food start-ups, helping them navigate the complexities of business growth, ensuring their focus remains on their strategy whilst most importantly keeping an eye on the numbers.
With a First-Class Honours in Business Management (BA) and a Distinction in my Business Management Master’s, I bring a blend of commercially astute, practical experience and academic knowledge to help you succeed.