It all begins with a great idea and passion…

I’m a highly experienced Food start-up business advisor focusing on business plan development to take you from an idea through to retailer pitch.

I have nearly 30 years of experience (yes, I’m getting old), with key retailers- Sainsbury’s, Asda, John Lewis, Waitrose, and Boots, in senior commercial and insight roles, and 8 years on the supplier side, including taking my own range of food products to national listings with Morrisons and Waitrose.

I have also just received a Masters with distinction in Business management, so hopefully, you can feel reassured I know a bit:).

How can I help you?

In short, I take your passion, and craft your business plan and your pitches for key stakeholders (fancy word for retailers, investors, factories etc). I use multiple data and research sources to find your gap in the market, identify your target market before overlaying the crucial elements; commercial plans, brand and packaging development, marketing planning, and supply chain, legal, and technical considerations. I’m also known for my storytelling and robust data background and have created a fair few pitches for retailers, factories and investors.

PS. ‘The Bear Truth’ comes from the fact my nickname is Bear.