It all begins with a great idea and passion…
Hi, I’m Sarah, founder of ‘The Bear Truth’.
I’m a highly experienced business adviser specialising in helping food start-ups become market-ready.
‘The Bear Truth’ is all about the food start-up because
I love working with passionate entrepreneurs
Food is all I’ve ever known in my career
I’ve been on the retailer, manufacturer, owner and advisory side of food businesses so that means I’m getting old and know a few things:)
My USP Is not being purely a marketeer. I bring commercial know how to all decisions having worked in and with trading teams across supermarkets and suppliers.
Understanding your customer, your commercials, the market, trends, your brand, and your category is critical to success with retailers, investors, and key stakeholders – and ultimately, to your overall success.
With over 25 years of experience in the food industry, I have worked with and for some of the best such as Waitrose, Sainsbury’s, Asda, Morrisons and Kerryfoods. I specialise in comprehensive research and analysis to provide actionable insights that drive your business forward. I offer the following services:
In-depth Market Research: I analyse trends, competitors, and market dynamics to distill large amounts of information into clear, impactful decks.
Customer Insights: Understanding customer needs is crucial. I dive deep into customer behavior and preferences to guide your strategy.
Strategic Advising: I have advised food retailer boards on strategic projects, helping them navigate complex challenges and make informed decisions.
Industry Expertise: My extensive knowledge of the food industry allows me to shortcut the learning curve for you, providing practical guidance and solutions.
Detail-Oriented Approach: I am committed to thorough analysis and will not rest until I find the answers you need.